History

History

When we set up in 1999, we had a simple ambition: to create communications collaboratively. The big agency world was frustrating us. It seemed the work was all about 'the agency' and not 'the idea'. 

So we created Farm and a fresh way of working.

Out went the offices, departmental processes, the hierarchical structure and the airs and graces that come with them. In came clients, consumers and the big table – the place where we all came together to chat about briefs, mine for insights and write ideas.

It was energising, inspiring and a whole lot of fun to be part of. And we’re glad to say, it still is. But we’ve moved our philosophy on to meet a world of a more empowered consumer.

We think that the rise of social media hasn’t simply given us a new channel to play with, it has fundamentally changed how consumers interact with brands. In the next decade, successful brands will have to put the consumer at the heart of the communications process. We call it co-creativity, but put simply, it’s about doing things ‘with’ people rather than ‘at’ people.