
The British Heart Foundation wanted to urge Britons to get physical. In order to try and reduce the levels of heart disease across the country.
Led by 60 and 30 sec TV spots, the campaign is supported by an interactive website, a podcast and a free motivational text message service.
The original music score uses an actual heart beat as it's underlying base, with the tempo increasing as the action builds to a crescendo.
Here's where you can find out how we've been getting tongues wagging, see some of the campaigns we've created for clients like COI, ICI, smile.co.uk, Goodfellas & lastminute.com or read what's been in the press.