FARM
Department of Health
Making the invisible, visible
Most smokers and non smokers know that passive smoking is potentially lethal. Consequently, getting smokers to consider changing their smoking behaviour is a tough challenge.
85% of secondhand smoke is invisible and odourless - which means you can't control where it goes, no matter how considerate a smoker you are, and thus passive smoking is not just a potential killer, its and invisible killer.
The result was one of most impactful anti smoking campaigns in recent years, encouraging 60% of smokers to reconsider their smoking habits, and 34% being more likely to quit altogether.
Here's where you can find out how we've been getting tongues wagging, see some of the campaigns we've created for clients like COI, ICI, smile.co.uk, Goodfellas & lastminute.com or read what's been in the press.
Come in for a chat. You might be just the person we've been after for ages. And besides, we always want to meet stimulating people and look at interesting books. Whether you work inside or outside advertising.
The Brass Foundry
London
W1T 5BG