FARM
The Electoral Commission
Local Council Elections
A TV, press and outdoor campaign may seem a little indulgent for a campaign targeting only 8% of the population, but in driving voting registrations amongst eligible voters (who were not registered for the local English and Welsh Elections) the very fact that they weren't registered ruled out more direct communication methods.
The chosen media allowed us to use humour to great effect - an important means of connecting with this audience.
Here's where you can find out how we've been getting tongues wagging, see some of the campaigns we've created for clients like COI, ICI, smile.co.uk, Goodfellas & lastminute.com or read what's been in the press.
Come in for a chat. You might be just the person we've been after for ages. And besides, we always want to meet stimulating people and look at interesting books. Whether you work inside or outside advertising.
The Brass Foundry
London
W1T 5BG