FARM
Enjoy England
England's best kept secrets
The English public has been increasingly snubbing the idea of a “traditional” short break at home for more “adventurous” overseas travel.
We figured that traditional picture postcard images alone wouldn't cut it. So we developed a TV led campaign platform that would feature people “in the know” sharing their personal recommendations - hidden gems around the country. This “word of mouth” platform was then adopted for web activities to generate audience involvement, new recommendations, and ultimately an ideal platform for CRM.
Over time we have seen a dramatic increase in brand awareness and consideration (from 42 – 83%) with 45% of target more likely to choose England for their next short break.
Image galleries
Here's where you can find out how we've been getting tongues wagging, see some of the campaigns we've created for clients like COI, ICI, smile.co.uk, Goodfellas & lastminute.com or read what's been in the press.
We like talking to people, so why not give Caroline MacGregor a call on 0207 874 6582 or, if you prefer a more personal touch, just pop in for a nice hot cup of tea, our offices are here.
Come in for a chat. You might be just the person we've been after for ages. And besides, we always want to meet stimulating people and look at interesting books. Whether you work inside or outside advertising.
The Brass Foundry
London
W1T 5BG