
Goodfella's needed to demonstrate that quality pizza exists in the frozen isle. The campaign tone of voice, used across a variety of media (pr launches, roadshows, trade, tv, print, leaflets etc) aligned the brand against the best pizza in peoples minds - restaurant pizza and helped Goodfella's gain the no1 position in frozen pizza, whilst increasing the brands value by 30m.
Here's where you can find out how we've been getting tongues wagging, see some of the campaigns we've created for clients like COI, ICI, smile.co.uk, Goodfellas & lastminute.com or read what's been in the press.