FARM

Farm was asked to position the brand as the pioneer of the ideal work/life balance (less work, more fun) and achieve cut through in a cluttered market with a relatively small budget.

The original campaign piggybacked the Governments five-a-day fruit and vegetable theme by encouraging consumers to ensure they get five breaks a year to maintain a happy and healthy lifestyle. Following that, Farm has aimed to produce campaigns which continue to create a distinct style and tone for the Brand and deliver results.