FARM
smart
The smarter side of driving
The revolutionary smart fortwo made such an impact that model and marque had become one - the 'smartcar'. but with the smart roadster already on sale and the smart forfour about to go into production, smart wanted a campaign that would unite the family whilst celebrating their differences. Farm defined the brand's mission statement as 'changing motoring from distress to delight'. The resulting 'join in' campaign allowed the brand to talk to everything and everyone from car manufacturers to clown fish and invited them to 'join in' smart's way of thinking.
Here's where you can find out how we've been getting tongues wagging, see some of the campaigns we've created for clients like COI, ICI, smile.co.uk, Goodfellas & lastminute.com or read what's been in the press.
Come in for a chat. You might be just the person we've been after for ages. And besides, we always want to meet stimulating people and look at interesting books. Whether you work inside or outside advertising.
The Brass Foundry
London
W1T 5BG