FARM
smile.co.uk
UK's best internet bank
smile, The Co-Operative Bank's internet offering, was launched in 1999. Farm felt that smile offered the perfect opportunity to bring The Co-operative Movement's founding principles of caring and sharing to the younger and more affluent internet generation and a brand was born.
Farm developed a unique voice for smile within the banking sector and now oversees everything from TV commercials to customer emails. Farm's Planning Partner even gave the bank its name.
We have had a longstanding relationship with smile which is a true partnership. The smile customer base has grown more than ten-fold since 2000, to over 1 million customers, with highly competitive customer acquisition costs.
Image galleries
Here's where you can find out how we've been getting tongues wagging, see some of the campaigns we've created for clients like COI, ICI, smile.co.uk, Goodfellas & lastminute.com or read what's been in the press.
Come in for a chat. You might be just the person we've been after for ages. And besides, we always want to meet stimulating people and look at interesting books. Whether you work inside or outside advertising.
The Brass Foundry
London
W1T 5BG