
smile, The Co-Operative Bank's internet offering, was launched in 1999. Farm felt that smile offered the perfect opportunity to bring The Co-operative Movement's founding principles of caring and sharing to the younger and more affluent internet generation and a brand was born.
Farm developed a unique voice for smile within the banking sector and now oversees everything from TV commercials to customer emails. Farm's Planning Partner even gave the bank its name.
Here's where you can find out how we've been getting tongues wagging, see some of the campaigns we've created for clients like COI, ICI, smile.co.uk, Goodfellas & lastminute.com or read what's been in the press.